Luedicke, Marius K.

Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand-Mediated Moral Conflict

Luedicke, M. K., Thompson, C. J., & Giesler, M. (2010) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer behavior in food and health

Cited by 361

Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis

Luedicke, M. K. (2015) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market Dynamics

Cited by 110

Almost Equal: Consumption under Fragmented Stigma

Eichert, C. A., & Luedicke, M. K. (2022) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationMedia, Gender, and Advertising

Cited by 55