Haenlein, Michael

Users of the world, unite! The challenges and opportunities of Social Media

Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 17,875

Digital transformation: A multidisciplinary reflection and research agenda

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., & Haenlein, M. (2021) · Journal of Business Research

Digital Innovation in IndustriesBusiness Strategies and Innovation

Cited by 5,720

Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Kaplan, A., & Haenlein, M. (2019) · Business Horizons

Artificial Intelligence ApplicationsEthics and Social Impacts of AI

Cited by 3,140

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Reinartz, W., Haenlein, M., & Henseler, J. (2009) · International Journal of Research in Marketing

Psychometric Methodologies and TestingAdvanced Statistical Methods and Models

Cited by 2,906

A brief history of artificial intelligence: On the past, present, and future of artificial intelligence

Haenlein, M., & Kaplan, A. (2019) · California Management Review

Artificial Intelligence ApplicationsImpact of AI and Big Data on Business and Society

Cited by 2,655

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

Kaplan, A., & Haenlein, M. (2020) · Business Horizons

Ethics and Social Impacts of AIArtificial Intelligence Applications

Cited by 718