Sivakumar, K.

Lehigh University

2 papers on CoChatORCID 0000-0002-9628-783X

Most cited papers

Verified
Online peer and editorial recommendations, trust and choice in virtual markets
Smith, D., Menon, S., & Sivakumar, K. (2005) · Journal of Interactive Marketing
Digital Marketing and Social MediaConsumer Behavior and Marketing Influence
Cited by 683
Verified
Customer participation in services: domain, scope, and boundaries
Dong, B., & Sivakumar, K. (2017) · Journal of the Academy of Marketing Science
Service and Product InnovationCustomer Service Quality and Loyalty
Cited by 265

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