Kaplan, Andreas

Users of the world, unite! The challenges and opportunities of Social Media

Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 17,875

Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Kaplan, A., & Haenlein, M. (2019) · Business Horizons

Artificial Intelligence ApplicationsEthics and Social Impacts of AI

Cited by 3,140

A brief history of artificial intelligence: On the past, present, and future of artificial intelligence

Haenlein, M., & Kaplan, A. (2019) · California Management Review

Artificial Intelligence ApplicationsImpact of AI and Big Data on Business and Society

Cited by 2,655

Rulers of the world, unite! The challenges and opportunities of artificial intelligence

Kaplan, A., & Haenlein, M. (2020) · Business Horizons

Ethics and Social Impacts of AIArtificial Intelligence Applications

Cited by 718

Brave New World? On AI and the Management of Customer Relationships

Libai, B., Bart, Y., Gensler, S., Hofacker, C. F., Kaplan, A., Kötterheinrich, K., & Kroll, E. B. (2020) · Journal of Interactive Marketing

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 358