Labrecque, Lauren I.

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Labrecque, L. I. (2014) · Journal of Interactive Marketing

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 971

Online personal branding: Processes, challenges, and implications

Labrecque, L. I., Markos, E., & Milne, G. R. (2011) · Journal of Interactive Marketing

Digital Marketing and Social MediaPrivacy, Security, and Data Protection

Cited by 512

Artificial intelligence versus human service agents: How their presence shapes consumer information privacy concerns

Sohn, S., Labrecque, L., Siemon, D., & Morana, S. (2025) · Journal of Retailing

AI in Service InteractionsPrivacy, Security, and Data Protection

Cited by 26