Szymanski, David M.

Customer Satisfaction: A Meta-Analysis of the Empirical Evidence

Szymanski, D. M., & Henard, D. H. (2001) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence

Cited by 2,002

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

Szymanski, D. M., Bharadwaj, S. G., & Varadarajan, P. R. (1993) · Journal of Marketing

International Business and FDIMarketing and Advertising Strategies

Cited by 565