Colgate, Mark

University of Auckland

2 papers on CoChatORCID 0000-0003-3726-6403

Most cited papers

Verified
Switching barriers in consumer markets: an investigation of the financial services industry
Colgate, M., & Lang, B. (2001) · Journal of Consumer Marketing
Customer Service Quality and LoyaltyCustomer churn and segmentation
Cited by 457
Verified
An investigation into the switching process in retail banking services
Colgate, M., & Hedge, R. (2001) · International Journal of Bank Marketing
Customer Service Quality and LoyaltyCustomer churn and segmentation
Cited by 273

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