Grewal, Lauren

Dartmouth College

2 papers on CoChatORCID 0000-0003-4644-8815

Most cited papers

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The future of social media in marketing
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020) · Journal of the Academy of Marketing Science
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 1,893
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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
Grewal, L., Stephen, A. T., & Coleman, N. V. (2019) · Journal of Marketing Research
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
Cited by 151

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