Mayzlin, Dina

The Effect of Word of Mouth on Sales: Online Book Reviews

Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Market Behavior and Pricing

Cited by 6,003

Using Online Conversations to Study Word-of-Mouth Communication

Godes, D., & Mayzlin, D. (2004) · Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 2,601

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Mayzlin, D., Dover, Y., & Chevalier, J. (2014) · American Economic Review

Digital Marketing and Social MediaConsumer Market Behavior and Pricing

Cited by 937

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Godes, D., & Mayzlin, D. (2009) · Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 837