Domazet, Ivana
2 papers on CoChatORCID 0000-0002-3493-4616
Most cited papers
- Verified
Influencers as a segment of digital marketing communication: Generation Y attitudes
Vukmirović, V., Kostić-Stanković, M., & Domazet, I. (2020) · Marketing
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 19
- Verified
Applying Uses and Gratifications Theory to TikTok: A systematic literature review of users' motivations
Krstić, J., & Domazet, I. (2025) · Marketing
Media and Digital CommunicationDigital Marketing and Social Media
Cited by 0
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