Lo, Victor S.Y.
Babson College
2 papers on CoChatORCID 0000-0003-3715-6722
Most cited papers
- Verified · note
Mining for the truly responsive customers and prospects using true-lift modeling: Comparison of new and existing methods
Kane, K., Lo, V. S. Y., & Zheng, J. (2014) · Journal of Marketing Analytics
Customer churn and segmentationConsumer Market Behavior and Pricing
Cited by 72
- Verified
From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk
Lo, V. S. Y., & Pachamanova, D. A. (2015) · Journal of Marketing Analytics
Advanced Causal Inference TechniquesCustomer churn and segmentation
Cited by 28
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