Mazis, Michael B.

Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims

Hastak, M., & Mazis, M. B. (2011) · Journal of Public Policy & Marketing

Consumer Market Behavior and PricingConsumer Attitudes and Food Labeling

Cited by 122

Determinants of Scale Response: Label versus Position

Wildt, A. R., & Mazis, M. B. (1978) · Journal of Marketing Research

Psychometric Methodologies and TestingSurvey Methodology and Nonresponse

Cited by 105

A Framework for Evaluating Consumer Information Regulation

Mazis, M. B., Staelin, R., Beales, H., & Salop, S. (1981) · Journal of Marketing

Regulation and Compliance StudiesLegal and Constitutional Studies

Cited by 87