Kim, Woo Gon

Social media review rating versus traditional customer satisfaction: Which one has more incremental predictive power in explaining hotel performance?

Kim, W. G., & Park, S. A. (2017) · International Journal of Contemporary Hospitality Management

Digital Marketing and Social MediaCustomer Service Quality and Loyalty

Cited by 162

Application of social media analytics in tourism crisis communication

Park, D., Kim, W. G., & Choi, S. (2019) · Current Issues in Tourism

Public Relations and Crisis CommunicationDigital Marketing and Social Media

Cited by 98