Martinez, Veronica
University of Cambridge
2 papers on CoChatORCID 0000-0001-8680-5106
Most cited papers
- Verified
Challenges in transforming manufacturing organisations into product‐service providers
Martinez, V., Bastl, M., Kingston, J., & Evans, S. (2010) · Journal of Manufacturing Technology Management
Service and Product InnovationSustainable Supply Chain Management
Cited by 567
- Verified
Digital transformation capability maturity model enabling the assessment of industrial manufacturers
Gökalp, E., & Martinez, V. (2021) · Computers in Industry
Digital Transformation in IndustryDigital Innovation in Industries
Cited by 200
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