Cannon, Joseph P.

An Examination of the Nature of Trust in Buyer-Seller Relationships

Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing

Customer Service Quality and LoyaltyQuality and Supply Management

Cited by 6,822

Understanding the influence of national culture on the development of trust

Doney, P. M., Cannon, J. P., & Mullen, M. R. (1998) · The Academy of Management Review

Global and Cross-Cultural ManagementCultural Differences and Values

Cited by 1,844

Buyer–Seller Relationships in Business Markets

Cannon, J. P., & Perreault, W. D. (1999) · Journal of Marketing Research

Customer Service Quality and LoyaltyQuality and Supply Management

Cited by 1,755