King, Brian

When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making

Kim, J. H., Kim, J., Park, J., Kim, C., Jhang, J., & King, B. (2025) · Journal of Travel Research

AI in Service InteractionsDiverse Aspects of Tourism Research

Cited by 202

Luxurious or economical? An identification of tourists’ preferred hotel attributes using best–worst scaling (BWS)

Kim, B., Kim, S. (., King, B., & Heo, C. Y. (2019) · Journal of Vacation Marketing

Diverse Aspects of Tourism ResearchEconomic and Environmental Valuation

Cited by 45