Wu, Linwan
University of South Carolina
2 papers on CoChatORCID 0000-0002-5294-3559
Most cited papers
- Verified
Understanding AI Advertising From the Consumer Perspective: What Factors Determine Consumer Appreciation of AI-Created Advertisements?
Wu, L., & Jing Wen, T. (2021) · Journal of Advertising Research
AI in Service InteractionsMarketing and Advertising Strategies
Cited by 127
- Verified
Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
Wu, L. (2019) · Journal of Marketing Communications
Death Anxiety and Social ExclusionMedia Influence and Health
Cited by 10
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