Kropp, Fredric

Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials

Cho, B., Kwon, U., Gentry, J. W., Jun, S., & Kropp, F. (1999) · Journal of Advertising

Cultural Differences and ValuesMedia, Gender, and Advertising

Cited by 259

Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students

Kropp, F., Lavack, A. M., & Silvera, D. H. (2005) · International Marketing Review

Cultural Differences and ValuesConsumer Behavior in Brand Consumption and Identification

Cited by 137