Voorveld, Hilde A. M.

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018) · Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 819

Understanding online behavioural advertising: User knowledge, privacy concerns, and online coping behaviour in Europe

Smit, E. G., Van Noort, G., & Voorveld, H. A. M. (2014) · Computers in Human Behavior

Privacy, Security, and Data ProtectionDigitalization, Law, and Regulation

Cited by 238

Privacy Concerns in Chatbot Interactions

Ischen, C., Araujo, T., Voorveld, H., van Noort, G., & Smit, E. (2020) · Lecture Notes in Computer Science

AI in Service InteractionsPrivacy, Security, and Data Protection

Cited by 152

Age Differences in Media Multitasking: A Diary Study

Voorveld, H. A. M., & van der Goot, M. (2013) · Journal of Broadcasting & Electronic Media

Personal Information Management and User BehaviorMedia and Digital Communication

Cited by 144

Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability

Voorveld, H. A. M., Meppelink, C. S., & Boerman, S. C. (2024) · International Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 62

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Segijn, C. M., Voorveld, H. A. M., & Vakeel, K. A. (2021) · Journal of Advertising

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 61

The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy

Voorveld, H. A. M., & Valkenburg, S. M. F. (2015) · Journal of Advertising

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 35

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013) · International Journal on Media Management

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 10