Shavitt, Sharon

Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies

Han, S.-P., & Shavitt, S. (1994) · Journal of Experimental Social Psychology

Cultural Differences and ValuesConsumer Behavior in Brand Consumption and Identification

Cited by 736

Getting Too Personal: Reactance to Highly Personalized Email Solicitations

White, T. B., Zahay, D. L., Thorbjørnsen, H., & Shavitt, S. (2008) · Marketing Letters

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 365

Preferences don’t have to be personal: Expanding attitude theorizing with a cross-cultural perspective.

Riemer, H., Shavitt, S., Koo, M., & Markus, H. R. (2014) · Psychological Review

Cultural Differences and ValuesSocial and Intergroup Psychology

Cited by 174

Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals

Shavitt, S., Johnson, T. P., & Zhang, J. (2011) · Journal of International Consumer Marketing

Cultural Differences and ValuesConsumer Behavior in Brand Consumption and Identification

Cited by 81