Lou, Chen

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 2,795

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Yuan, S., & Lou, C. (2020) · Journal of Interactive Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 543

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers

Lou, C., Kiew, S. T. J., Chen, T., Lee, T. Y. M., Ong, J. E. C., & Phua, Z. (2023) · Journal of Advertising

Digital Marketing and Social MediaAI in Service Interactions

Cited by 506

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising

Lou, C. (2022) · Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 455

From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions

Alhabash, S., McAlister, A. R., Lou, C., & Hagerstrom, A. (2015) · Journal of Interactive Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 128

Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments, and Status Updates on Facebook

Alhabash, S., Almutairi, N., Lou, C., & Kim, W. (2019) · Media Psychology

Impact of Technology on AdolescentsMedia and Digital Communication

Cited by 80

Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Hudders, L., Lou, C., & de Brabandere, M. (2022) · International Journal of Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 47