Dover, Philip A.
2 papers on CoChat
Most cited papers
- Verified
Disconfirmation of consumer expectations through product trial
Olson, J. C., & Dover, P. A. (1979) · Journal of Applied Psychology
Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence
Cited by 548
- Verified
Cognitive Effects of Deceptive Advertising
Olson, J. C., & Dover, P. A. (1978) · Journal of Marketing Research
Consumer Behavior and Marketing InfluenceConsumer Market Behavior and Pricing
Cited by 158
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