Wetzels, Martin

Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1

Wetzels, M., Odekerken-Schröder, G., & van Oppen, C. (2009) · MIS Quarterly

Psychometric Methodologies and TestingTechnology Adoption and User Behaviour

Cited by 4,944

Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models

Becker, J.-M., Klein, K., & Wetzels, M. (2012) · Long Range Planning

Psychometric Methodologies and TestingAdvanced Statistical Methods and Models

Cited by 2,279

An assessment of value creation in mobile service delivery and the moderating role of time consciousness

Kleijnen, M., de Ruyter, K., & Wetzels, M. (2007) · Journal of Retailing

Technology Adoption and User BehaviourCustomer Service Quality and Loyalty

Cited by 898

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing

Digital Marketing and Social MediaPrivacy, Security, and Data Protection

Cited by 868

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Deutskens, E., de Ruyter, K., Wetzels, M., & Oosterveld, P. (2004) · Marketing Letters

Survey Methodology and NonresponseSurvey Sampling and Estimation Techniques

Cited by 835

On the relationship between perceived service quality, service loyalty and switching costs

de Ruyter, K., Wetzels, M., & Bloemer, J. (1998) · International Journal of Service Industry Management

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 564

The personalization-privacy paradox: Implications for new media

Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016) · Journal of Consumer Marketing

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 251

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Villarroel Ordenes, F., Ludwig, S., de Ruyter, K., Grewal, D., & Wetzels, M. (2017) · Journal of Consumer Research

Sentiment Analysis and Opinion MiningDigital Marketing and Social Media

Cited by 245