Karnani, Aneel G.
University of Michigan
2 papers on CoChatORCID 0000-0002-4258-6308
Most cited papers
- Verified
Challenges in Marketing Socially Useful Goods to the Poor
Garrette, B., & Karnani, A. G. (2009) · California Management Review
Innovation and Socioeconomic DevelopmentBusiness Strategies and Innovation
Cited by 139
- Verified
Mirage at the Bottom of the Pyramid
Karnani, A. G. (2006) · SSRN Electronic Journal
Innovation and Socioeconomic DevelopmentIncome, Poverty, and Inequality
Cited by 63
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