Donkers, Bas

Undervalued or overvalued customers: Capturing total customer engagement value

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 1,382

The effect of acquisition channels on customer loyalty and cross-buying

Verhoef, P. C., & Donkers, B. (2005) · Journal of Interactive Marketing

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 235

Modeling CLV: A test of competing models in the insurance industry

Donkers, B., Verhoef, P. C., & de Jong, M. G. (2007) · Quantitative Marketing and Economics

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 142

Selective Sampling for Binary Choice Models

Donkers, B., Franses, P. H., & Verhoef, P. C. (2003) · Journal of Marketing Research

Survey Sampling and Estimation TechniquesEconomic and Environmental Valuation

Cited by 37

Which preferred providers are really preferred? Effectiveness of insurers’ channeling incentives on pharmacy choice

Boonen, L. H. H. M., Schut, F. T., Donkers, B., & Koolman, X. (2009) · International Journal of Health Care Finance and Economics

Healthcare Policy and ManagementPharmaceutical Economics and Policy

Cited by 26