Coleman, Nicole Verrochi

University of Pittsburgh

1 paper on CoChatORCID 0000-0001-5647-7279

Most cited papers

Verified
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
Grewal, L., Stephen, A. T., & Coleman, N. V. (2019) · Journal of Marketing Research
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification
Cited by 151

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