Benckendorff, Pierre

The University of Queensland

2 papers on CoChatORCID 0000-0002-2794-8534

Most cited papers

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Progress and new directions for teaching and learning in MOOCs
Deng, R., Benckendorff, P., & Gannaway, D. (2019) · Computers & Education
Online Learning and AnalyticsOnline and Blended Learning
Cited by 273
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All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Xie-Carson, L., Magor, T., Benckendorff, P., & Hughes, K. (2023) · Tourism Management
Digital Marketing and Social MediaAI in Service Interactions
Cited by 195

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