Ratneshwar, S.

University of Missouri

2 papers on CoChat

Most cited papers

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Why Narrative Ads Work: An Integrated Process Explanation
Kim, E. (., Ratneshwar, S., & Thorson, E. (2017) · Journal of Advertising
Media Influence and HealthMarketing and Advertising Strategies
Cited by 202
Verified
Pleasure or utility? Time planning style and Web usage behaviors
Cotte, J., Chowdhury, T. G., Ratneshwar, S., & Ricci, L. M. (2006) · Journal of Interactive Marketing
Technology Adoption and User BehaviourDigital Marketing and Social Media
Cited by 140

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