Mariani, Marcello M.

AI in marketing, consumer research and psychology: A systematic literature review and research agenda

Mariani, M. M., Perez‐Vega, R., & Wirtz, J. (2022) · Psychology & Marketing

AI in Service InteractionsArtificial Intelligence Applications

Cited by 631

Adoption of AI-empowered industrial robots in auto component manufacturing companies

Pillai, R., Sivathanu, B., Mariani, M., Rana, N. P., Yang, B., & Dwivedi, Y. K. (2022) · Production Planning & Control

Technology Adoption and User BehaviourImpact of AI and Big Data on Business and Society

Cited by 195

Innovation Analytics and Digital Innovation Experimentation: The Rise of Research-driven Online Review Platforms

Mariani, M. M., & Nambisan, S. (2021) · Technological Forecasting and Social Change

Digital Innovation in IndustriesBig Data and Business Intelligence

Cited by 173

How to Build an AI Climate-Driven Service Analytics Capability for Innovation and Performance in Industrial Markets?

Akter, S., Wamba, S. F., Mariani, M., & Hani, U. (2021) · Industrial Marketing Management

Big Data and Business IntelligenceService and Product Innovation

Cited by 108