Loken, Barbara

Use of mass media campaigns to change health behaviour

Wakefield, M. A., Loken, B., & Hornik, R. C. (2010) · The Lancet

Media Influence and HealthBehavioral Health and Interventions

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Revisiting gender differences: what we know and what lies ahead.

Meyers‐Levy, J., & Loken, B. (2015) · Journal of Consumer Psychology

Consumer Behavior and Market DynamicsMedia, Gender, and Advertising

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When will larger‐sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

Peck, J., & Loken, B. (2004) · Psychology & Marketing

Media, Gender, and AdvertisingConsumer Perception and Purchasing Behavior

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