Schweidel, David A.

Uniting the Tribes: Using Text for Marketing Insight

Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020) · Journal of Marketing

Computational and Text Analysis MethodsSentiment Analysis and Opinion Mining

Cited by 742

On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice

Peres, R., Schreier, M., Schweidel, D., & Sorescu, A. (2023) · International Journal of Research in Marketing

AI in Service InteractionsArtificial Intelligence Applications

Cited by 535

Binge Watching and Advertising

Schweidel, D. A., & Moe, W. W. (2016) · Journal of Marketing

Legal Systems and InstitutionsMedia and Digital Communication

Cited by 177

Frontiers: Supporting Content Marketing with Natural Language Generation

Reisenbichler, M., Reutterer, T., Schweidel, D. A., & Dan, D. (2022) · Marketing Science

Digital Marketing and Social MediaAI in Service Interactions

Cited by 126

The effects of mobile promotions on customer purchase dynamics

Park, C. H., Park, Y.-H., & Schweidel, D. A. (2018) · International Journal of Research in Marketing

Consumer Market Behavior and PricingSupply Chain and Inventory Management

Cited by 51