Parguel, Béatrice

Centre National de la Recherche Scientifique · Dauphine Recherches en Management · Université Paris Dauphine-PSL

2 papers on CoChatORCID 0000-0002-2329-6137

Most cited papers

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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics
Corporate Social Responsibility ReportingEnvironmental Sustainability in Business
Cited by 1,024
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Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification
Cited by 364

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