Chaudhuri, Arjun

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 6,674

Emotion and reason in persuasion

Buck, R., Anderson, E., Chaudhuri, A., & Ray, I. (2004) · Journal of Business Research

Psychology of Social InfluenceBehavioral Health and Interventions

Cited by 92