Yuan, Shupei

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 2,795

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Yuan, S., & Lou, C. (2020) · Journal of Interactive Advertising

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 543

A qualitative study of user perceptions of mobile health apps

Peng, W., Kanthawala, S., Yuan, S., & Hussain, S. A. (2016) · BMC Public Health

Mobile Health and mHealth ApplicationsHealth, Technology, Consumer Behavior

Cited by 465

Exploring the Challenges and Opportunities of Health Mobile Apps for Individuals with Type 2 Diabetes Living in Rural Communities

Peng, W., Yuan, S., & Holtz, B. E. (2016) · Telemedicine and e-Health

Mobile Health and mHealth ApplicationsDiabetes Management and Education

Cited by 94

More aggressive, more retweets? Exploring the effects of aggressive climate change messages on Twitter

Yuan, S., Chen, Y., Vojta, S., & Chen, Y. (2024) · New Media & Society

Climate Change Communication and PerceptionSocial Media and Politics

Cited by 23