Yu, Jinyang

Hangzhou Dianzi University

1 paper on CoChatORCID 0000-0001-7738-8574

Most cited papers

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Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
Liu, D., & Yu, J. (2024) · Information Technology and Management
Digital Marketing and Social MediaConsumer Behavior and Marketing Influence
Cited by 96

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