Pearson, David

Intention-behaviour gap and perceived behavioural control-behaviour gap in theory of planned behaviour: moderating roles of communication, satisfaction and trust in organic food consumption

Sultan, P., Tarafder, T., Pearson, D., & Henryks, J. (2020) · Food Quality and Preference

Organic Food and AgricultureBehavioral Health and Interventions

Cited by 422

Shrinking the food-print: a qualitative study into consumer perceptions, experiences and attitudes towards healthy and environmentally friendly food behaviours

Hoek, A. C., Pearson, D., James, S. W., Lawrence, M. A., & Friel, S. (2017) · Appetite

Agriculture Sustainability and Environmental ImpactNutrition, Health and Food Behavior

Cited by 329

Reframing communications that encourage individuals to reduce food waste

Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017) · Communication Research and Practice

Food Waste Reduction and SustainabilityPro-Environmental Behavior and Attitudes

Cited by 47