Thomas, Jacquelyn S.
Southern Methodist University
2 papers on CoChatORCID 0000-0001-8871-4267
Most cited papers
- Verified
Managing Marketing Communications with Multichannel Customers
Thomas, J. S., & Sullivan, U. Y. (2005) · Journal of Marketing
Marketing and Advertising StrategiesDigital Marketing and Social Media
Cited by 286
- Verified
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
Dekimpe, M. G., Gielens, K., Raju, J., & Thomas, J. S. (2011) · Journal of Retailing
Consumer Market Behavior and PricingSupply Chain and Inventory Management
Cited by 60
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