Ascarza, Eva

Retention Futility: Targeting High-Risk Customers Might be Ineffective

Ascarza, E. (2018) · Journal of Marketing Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 295

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, E., Neslin, S. A., Netzer, O., Anderson, Z., Fader, P. S., Gupta, S., Hardie, B. G. S., Lemmens, A., Libai, B., Neal, D., et al. (2018) · Customer Needs and Solutions

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 190