Heitmann, Mark

Comparing automated text classification methods

Hartmann, J., Huppertz, J., Schamp, C., & Heitmann, M. (2019) · International Journal of Research in Marketing

Sentiment Analysis and Opinion MiningText and Document Classification Technologies

Cited by 399

Choice goal attainment and decision and consumption satisfaction

Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007) · Journal of Marketing Research

Consumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty

Cited by 371

More than a Feeling: Accuracy and Application of Sentiment Analysis

Hartmann, J., Heitmann, M., Siebert, C., & Schamp, C. (2023) · International Journal of Research in Marketing

Sentiment Analysis and Opinion MiningComputational and Text Analysis Methods

Cited by 356

The Power of Brand Selfies

Hartmann, J., Heitmann, M., Schamp, C., & Netzer, O. (2021) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 184