Milne, George R.

Strategies for reducing online privacy risks: Why consumers read (or don't read) online privacy notices

Milne, G. R., & Culnan, M. J. (2004) · Journal of Interactive Marketing

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 610

Online personal branding: Processes, challenges, and implications

Labrecque, L. I., Markos, E., & Milne, G. R. (2011) · Journal of Interactive Marketing

Digital Marketing and Social MediaPrivacy, Security, and Data Protection

Cited by 512

Gender Differences in Privacy-Related Measures for Young Adult Facebook Users

Hoy, M. G., & Milne, G. (2010) · Journal of Interactive Advertising

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 443

Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing

Milne, G. R., Pettinico, G., Hajjat, F. M., & Markos, E. (2017) · Journal of Consumer Affairs

Privacy, Security, and Data ProtectionPrivacy-Preserving Technologies in Data

Cited by 174

Toward a Framework for Assessing Covert Marketing Practices

Milne, G. R., Bahl, S., & Rohm, A. (2008) · Journal of Public Policy & Marketing

Consumer Market Behavior and PricingMarketing and Advertising Strategies

Cited by 69