Ha, Young-won

Confirmation, disconfirmation, and information in hypothesis testing

Klayman, J., & Ha, Y.-W. (1987) · Psychological Review

Decision-Making and Behavioral EconomicsAcademic and Historical Perspectives in Psychology

Cited by 2,094

Consumer Learning: Advertising and the Ambiguity of Product Experience

Hoch, S. J., & Ha, Y.-W. (1986) · Journal of Consumer Research

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 908