Souiden, Nizar

Determinants of loyalty and recommendation: The role of perceived service quality, emotional satisfaction and image

Ladhari, R., Souiden, N., & Ladhari, I. (2011) · Journal of Financial Services Marketing

Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence

Cited by 153

Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism

Souiden, N., & M'saad, B. (2011) · Psychology & Marketing

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 27