Jiang, Yaping

ECONOMIC IMPLICATIONS OF EMOTIONAL MARKETING BASED ON CONSUMER LOYALTY OF MOBILE PHONE BRANDS: THE SEQUENTIAL MEDIATING ROLES OF BRAND IDENTITY AND BRAND TRUST

Jiang, Y., Sun, Y., & Tu, S. (2023) · Technological and Economic Development of Economy

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Cited by 15