Aguirre, Elizabeth

Maastricht University

2 papers on CoChat

Most cited papers

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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing
Digital Marketing and Social MediaPrivacy, Security, and Data Protection
Cited by 868
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The personalization-privacy paradox: Implications for new media
Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016) · Journal of Consumer Marketing
Privacy, Security, and Data ProtectionDigital Marketing and Social Media
Cited by 251

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