Neijens, Peter C.

How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use

Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017) · Communication Methods and Measures

Survey Methodology and NonresponseSurvey Sampling and Estimation Techniques

Cited by 237

The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude toward the Ad in a Real-Life Setting

Moorman, M., Neijens, P. C., & Smit, E. G. (2002) · Journal of Advertising

Marketing and Advertising StrategiesAdvertising and Communication Studies

Cited by 208

Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media

Bronner, F., & Neijens, P. (2006) · International Journal of Market Research

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 102

The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

Moorman, M., Neijens, P. C., & Smit, E. G. (2007) · Journal of Advertising

Marketing and Advertising StrategiesMedia Influence and Health

Cited by 85

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013) · International Journal on Media Management

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 10