Verma, Sanjeev

Personalization in personalized marketing: Trends and ways forward

Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022) · Psychology & Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 595

Alexa, what do we know about conversational commerce? Insights from a systematic literature review.

Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022) · Psychology & Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 293

Social companionship with artificial intelligence: Recent trends and future avenues

Chaturvedi, R., Verma, S., Das, R., & Dwivedi, Y. K. (2023) · Technological Forecasting and Social Change

AI in Service InteractionsSocial Robot Interaction and HRI

Cited by 244

Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption

Hari, H., Sharma, A., & Verma, S. (2024) · Marketing Intelligence & Planning

AI in Service InteractionsTechnology Adoption and User Behaviour

Cited by 4