Herrmann, Andreas

Direct and indirect effects of self-image congruence on brand loyalty

Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D.-J. (2006) · Journal of Business Research

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 971

The Evolution of Loyalty Intentions

Johnson, M. D., Herrmann, A., & Huber, F. (2006) · Journal of Marketing

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 787

Choice goal attainment and decision and consumption satisfaction

Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007) · Journal of Marketing Research

Consumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty

Cited by 371

Gaining competitive advantage through customer value oriented management

Huber, F., Herrmann, A., & Morgan, R. E. (2001) · Journal of Consumer Marketing

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 355

The Digital Pill: What Everyone Should Know about the Future of Our Healthcare System

Fleisch, E., Franz, C., & Herrmann, A. (2021) · Emerald Group Publishing Limited eBooks

Health, Technology, Consumer BehaviorMobile Health and mHealth Applications

Cited by 9