Jaworski, Bernard J.
Harvard University · University of Arizona
2 papers on CoChatORCID 0000-0001-7800-9556
Most cited papers
- Verified
Market Orientation: Antecedents and Consequences
Jaworski, B. J., & Kohli, A. K. (1993) · Journal of Marketing
Innovation and Knowledge ManagementMarketing and Advertising Strategies
Cited by 4,343
- Verified
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing
Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
Cited by 653
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