Godes, David
Harvard University
2 papers on CoChatORCID 0009-0007-8517-3267
Most cited papers
- Verified
Using Online Conversations to Study Word-of-Mouth Communication
Godes, D., & Mayzlin, D. (2004) · Marketing Science
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 2,601
- Verified
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Godes, D., & Mayzlin, D. (2009) · Marketing Science
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 837
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