Thorson, Esther

Why Narrative Ads Work: An Integrated Process Explanation

Kim, E. (., Ratneshwar, S., & Thorson, E. (2017) · Journal of Advertising

Media Influence and HealthMarketing and Advertising Strategies

Cited by 202

When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines

Edgerly, S., Mourão, R. R., Thorson, E., & Tham, S. M. (2020) · Journalism & Mass Communication Quarterly

Misinformation and Its ImpactsNews Media Framing and Political Communication

Cited by 145

News use of mobile media: A contingency model

Thorson, E., Shoenberger, H., Karaliova, T., Kim, E. (., & Fidler, R. (2015) · Mobile Media & Communication

News Media Framing and Political CommunicationJournalism and Media Studies

Cited by 38